When developing a website there are many things you should consider. Here are 6 of the most important considerations when it comes to building a successful marketing website for your business.
1) Clear navigation
There is nothing more frustrating as a consumer than not being able to find the information you need, quickly, on a businesses website. Clear navigation should be of top importance when designing your website. Consider the priority of information you are providing to your customers. For example, if you are a restaurant you would want your menu, location and hours to be in a prime location. Taking the time to consider a user’s experience on your website while also ensuring there aren’t too many navigation categories is critical. You want your user’s to click once, optimally, to get to where they need.
2) A call to action
Do you want your customers to book a reservation, call you or fill out your contact form? Ensure you have your most important “call to action” located right at the critical sections of your website. Make it easy for customers to do what they need wherever they are on your site.
3) A strong voice
Who are you and what are you about? Your customers should know this the minute they arrive at your website. Think about your websites design and also the content of your website’s splash section (a splash section is the very first part of your website that people see when entering your website). A great example of a clear message can be seen on the site, Xperium. Don’t be shy, let customers see your unique voice and offerings, right away.
4) Crisp branding
Your branding reflects who you are, make sure it is a good impression. Have a dated logo? Ensure you update your branding to match current trends. You don’t need to do this too often, but a refresh never hurt anyone. Having a crisp, bright, clear logo can transform your website from mediocre to top-level.
Ditch the pre-made themes and get a custom website made. Sure, pre-made themes are a great start but they look just like everyone else, and you aren’t everyone else are you? Invest in your business and create a site that reflects who you are, individually. Attract like-minds with a space that is entirely you. Plus, avoiding theme websites is the first step toward a better google search ranking and optimal website performance.
6) A+ content
This is no place to be subtle, your content is the voice of your business. Each paragraph on your website further develops who you are to your customers. Have a little fun with it and instill your personality in each sentence. What you say should be as unique as your business and should make customers want to get to know you better. The words on your website will give off a vibe, whether that’s responsible, friendly, light-hearted, educated, or even care-free. Take the time to write quality information that your customers need. Pro-tip, consider writing a blog for some value-added content and a boost in SEO.
Although there is much more to a successful website, these 6 items will ensure you’re off to a great start. A quality website is a myriad of important, tiny decisions. In fact, we could go on forever about user experience and dynamic design. But, ensuring these 6 items are at the top of your priority list is a great start to developing and designing a quality website for your business. As always, if you need a little help creating your website, we’d love to help.